Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer research"
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Factors affecting customer buying behavior of canmake cosmetic brand in Ho Chi Minh city
(International University - HCMC, 2018)The beauty industry is one of the hottest industries the world. Nowadays in Vietnam, more and more foreign cosmetic brands are flooding into the market and gathering a large market share of this industry. Among such huge ... -
Motivations toward luxury apparel consumption: An assessment on young generation in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)In recent year, Vietnam has viewed as a new potential market for luxury products. Additionally, lots of luxury brands got into Vietnam market as well as numerous shopping mall centers were built. The ...