Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer satisfaction; Customer services -- Quality control"
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Customer loyalty in express delivery business - A case study of DHL - VNPT express limited company
(International University - HCMC, 2018)The research is conducted to examine the influencing factors of customer loyalty towards DHL international express delivery services. The study applies the research model from Luarn and Lin (2003) with three independent ... -
Mechanic clues vs. Humanic clues : Perception of young people towards service quality of fast food restaurant in Ho Chi Minh city
(International University - HCMC, 2017)Over the recent decades, the number of fast food restaurants in Ho Chi Minh city (HCMC) has been significantly increase due to the demand of customers, especially young people. Fast food restaurants nowadays offer so many ... -
The study on the customer satisfaction for service quality of Dam Sen amusement park
(International University - HCMC, 2017)With an increasingly competitive environment, this study is conducted with the aim of finding out the trends and current customer demand for amusement parks which lead to the suitable method to improve service quality in ...