Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer trust"
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Factors influncing consumer's trust in the context of business-to-consumer e-commerce: A study from the perspective of students in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)Having many advantages that traditional shopping channels lack of, Internet shopping is now enjoying its prevalence and rapid development in Vietnam. Famous online shopping websites including muaban.net, ...