Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Corporate Social Responsibility (CSR)"
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Corporate Social Responsibilities And Generation Z Customers' Decision-Making Process: The Mediating Effect Of Brand Trust And Competitive Advantage Toward Customer Loyalty
(2023)Gen Z customers are those who can grasp the importance of social mission. In particular, Gen Z has a high awareness of social mission issues and appreciates businesses that have a beneficial impact on society. The study ...