Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Customer's perceptions; Switching intention"
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Consumer switching intention of high technology product - A study of iphone and samsung smartphone users at Ho Chi Minh City
(International University - HCMC, 2017)Background: The concept of consumer satisfaction recently is growing and bearing in mind as one of the most attentive factor in marketing communication tool. Understanding consumer switching intention is proven to be ...