Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Customer Satisfaction"
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Factors Effecting Towards Brand Equity And Customer Satisfaction And Loyalty When Booking Hotels Through Online Travel Agents In Vietnam
(2023)The term "online travel agent" or "OTA”, refers to a travel company that sells hotel rooms online through a website. It provides visitors with the necessary details to reserve a room at a hotel, for example bed or ... -
Factors Influencing E-Wallet Continuance Usage Intention Of Vietnamese Young Generation – The Case Of Momo E-Wallet
(2022)The emergence of e-wallets has changed the payment habits of many people today, particularly during and after the COVID-19 pandemic. In Vietnam, the mobile payment market is now more vibrant than ever with fierce competition ...