Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Customer behavior"
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Customer Behavioral Outcomes In The Context Of Social Commerce In Vietnam: The Role Of Social Media Marketing Activities And Customer Experience
(2022)Considering social media marketing activities and customer experience, this study investigates effects on relationship quality, which in turns impacts three kinds of customer’s intentions (i.e., purchase, loyalty and ... -
The Effects Of Store Atmosphere On Customer Loyalty In Coffee Shops: The Case Of Gen Z Customers In Ho Chi Minh City
(2022)According to Statista, in 2021, while the total number of coffee shops in Vietnam reached 1,116 stores, Ho Chi Minh City reflected a significant number of coffee stores which was 544 stores. Stated differently, the highest ... -
Understanding the behavior intention to use ATM services of students at National University Dormitory
(International University HCMC, Vietnam, 2012)Nowaday, people are no unfamiliar to words “ATMs”,” ATM card”, or “ATM services”. That is one of results from the application of information technology in banking acivities. Because of many advantages, demand ... -
"Why do people stop using online dating applications" - The case study of tinder (customer behavior)
(International University - HCMC, 2021)If there is one thing that is going to change in 2021, it is the way people date. The Covid-19 pandemic forced people to stay indoors, which has made it impossible for many people to meet face-to-face, so they choose to ...