Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Customers' Purchase intention"

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    • Male purchase intention for men's skin care products in Vietnam 

      Anh, Le Nguyen Trong (International University HCMC, Vietnam, 2012)
      The purpose of this study is to measure male purchase intention for men‟s skin care products in Vietnam, identify important factors affecting this purchase intention and provide marketing recommendations ...