Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Electronic commerce; Internet marketing; Information technology"
Now showing items 1-2 of 2
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Consumer trust in e-commerce - The role of electronic word-of-mouth
(International University - HCMC, 2018)Most recent studies on consumer behavior in e-commerce have investigated the relationship between electronic word-of-mouth (eWOM) and online consumer trust, but little studies considered the impact of eWOM on trust ... -
Investigate factors influencing the growth of jewellery e-commerce - The case of USA, India, UK and Vietnam
(International University - HCMC, 2019)Jewellery e-commerce has been developing dramatically, attracting big jewellery companies to develop this online channel with the purpose of increasing the revenue. Jewellry shipping regulation is perceived to be an obstacle ...