Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Hospitality industry -- Marketing; Restaurants -- Marketing"
Now showing items 1-1 of 1
-
Perceived control in customer value cocreation and service recovery - A study in full-service restaurants in Ho Chi Minh city of Vietnam
(International University - HCMC, 2018)The role of customer in the value cocreation of service firms has received remarkable attention in service research. However, little is known about service failures in a co-creation context and the roles of both firms and ...