Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Information Quality"
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Factors Effecting Towards Brand Equity And Customer Satisfaction And Loyalty When Booking Hotels Through Online Travel Agents In Vietnam
(2023)The term "online travel agent" or "OTA”, refers to a travel company that sells hotel rooms online through a website. It provides visitors with the necessary details to reserve a room at a hotel, for example bed or ...