Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Internet marketing"
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Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)This study aims to analyze Gen Z consumers' purchase intentions for Vietnamese cosmetics in Ho Chi Minh City, identify key variables influencing these intentions, and offer marketing advice that takes the study's findings ... -
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)Electronic word-of-mouth (eWOM) gives regular consumers more influence by enabling them to express their opinions about goods and services to complete strangers. Thus, There's tremendous research investigating the EWOM ...