Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing ;Customer -- Relationship"
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Factors affecting customer satisfaction - The case of airbnb in Ho Chi Minh city
(International University - HCMC, 2018) -
The influence of packaging design of beverage products under time pressure and involvement level on purchase decision of customers in Ho Chi Minh City
(International University - HCMC, 2017)The importance of packaging design is undeniable in fierce competitive environment today. Raising customer awareness of the brand is always one of the most desirable goals of any companies. And improving packaging design ...