Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Marketing"
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Empirical study of market efficiency anomalies in Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2009)This study has been devoted to investigate the existence and persistence of seasonality effect including day of the week effect, January effect and semi-month effect in Ho Chi Minh Stock Exchange (HOSE). The stock returns ... -
Examining factors influencing retailer loyalty for johnson's baby bath at AAA pharmaceutical Co.
(International University HCMC, Vietnam, 2009)From the result of this study, role of consumer and salesmen on retailer loyalty are considered at distributor. Customer loyalty program may be suitable and efficient on effect to customer loyalty. -
An exploratory study on skills and characteristics of a successful salesperson
(International University HCMC, Vietnam, 2012)“In any business organization, sales are the department that generates revenue. No matter how good your manufacturing operation is, how cutting-edge your technology is, how tight your financial goals are or how ... -
The Relationship Between Influencer’s Characteristics, Future Orientation, Regulatory Focus And Healthy Lifestyle
(2023)This study aims to examine the role of future-oriented and regulatory focus in predicting healthy lifestyle behaviors in the fitness industry in Vietnam, with a specific focus on the moderating role of influencer marketing. ...