Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Marketing channels -- Heineken -- Vietnam"
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The role of advertisement, sponsorshipand brand equity towards consumer preferences a case of Heineken
(International University HCMC, Vietnam, 2010)Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is ...