Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Marketing--Management"
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An analytic hierarchy process approach to marketing strategy selection for science and technology parks - A case study of Quang Trung software city
(International University - HCMC, 2020)Several studies have highlighted the importance of the Science and Technology Parks (STPs) to the development of the economy. However, there are few, if any, studies conducted to clarify the applicable marketing techniques ...