Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Online shopping; Retailing business"
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An investigation into factors affecting preference loyalty in electronic retailing business in VietNam - The case of Lazada VietNam
(International University - HCMC, 2017)This paper shares the purpose of identify the instruments and theirs level of influence to preference loyalty in online retailing business in the context of Vietnam, which is based on the practice of studying the case of ...