Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Packaging -- Production management"
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An analysis on the impact of packaging's elements on customer purchase intention - Case: packaging for Lunar New Year, 2017. Coca Cola in Ho Chi Minh City
(International University - HCMC, 2017)Coca cola’s undoubtedly one of the most powerful brand in Vietnam. Every year, the brand launches meaningful campaign to embrace the Vietnamese traditional Tet holiday. Each campaign will fall in line to form Coca cola’s ... -
The effectiveness of transparent packaging design on willingness to purchase for FMCG products in Ho Chi Minh city
(International University - HCMC, 2018)Transparency is product packaging has become increasingly popular in the FMCD fields. However, knowledge about certain effects on consumer perception or purchase intention are little to be known. This research here was ... -
The impact of product's packaging design on consumer's repurchase intention - A case of Vinamilk in HCM city
(International University - HCMC, 2016)The purpose of this study is to examine the impact of product‟s packaging design on consumer‟s repurchase intention of Vinamilk products among consumers living in Ho Chi Minh City. In this thesis report, I have adapted the ...