Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Product control;Packaging"
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The importance of packaging attributes to consumers' buying decision when choosing food products - A case study in Ho Chi Minh city
(HCMC - International University, 2015)Because of the increasing demand of packaging, there was a need to conduct the research titled “THE IMPORTANCE OF PACKAGING ATTRIBUTES TO CONSUMERS’ PURCHASING DECISION WHEN CHOOSING FOOD PRODUCTS - A CASE STUDY IN HO CHI ...