Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Public relations"
Now showing items 1-2 of 2
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Evaluating the effectiveness of public relations program in sloving corporate critis: The case study of Dr. Thanh
(International University HCMC, Vietnam, 2012)Tan Hiep Phat (THP) is one of the biggest Food and Beverage (F&B) Corporates in Vietnam. Together with well – known brand like Coca – Cola, Pepsi Cola, etc., THP products take big market share and are ... -
Exploring social satisfaction dimensions in B2B context
(International University HCMC, Vietnam, 2009)Social satisfaction of B2B customers in B2B context is the focus of the research. The research problem sought to determine the direct effects of the social dimensions to the satisfaction of the b2b customers. Social outcomes ...