Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Service industries--Quality control; Customer services -- Management -- Research"
Now showing items 1-1 of 1
-
The factors impact on intention to use premium version of streaming music service
(International University - HCMC, 2019)This study is conducted to investigate the factors affecting on customer’s intention to use premium version of streaming music service based on the theory of planned behavior and two extended variables which are perceived ...