Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Tourist industry -- Marketing; Customer -- Relationship"
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Factors affecting travel intention - The case of Korean films on Vietnamese people
(International University - HCMC, 2020)The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ... -
Factors affecting travel intention - The case of Korean films on Vietnamese people
(International University - HCMC, 2020)The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ... -
The influence of parasocial interaction between Vietnamese youtube vloggers and their viewers on viewers' travel intention & ewom engagement intention
(International University - HCMC, 2018)This paper examines the parasocial interaction (PSI) between travel Youtube vloggers and their viewers and how this interaction affects viewers’ decision to travel and their electronic word-of-mouth engagement. Quantitative ...