Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Vietnam"
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Factors Affecting The Purchase Intention Of Clothing Made Of Plastic Waste-Based Textiles: The Moderating Role Of Generativity
(2023)This work examines the effect that perceived value, perceived risk, and perceived consumer effectiveness have on consumers’ attitudes about clothing made of plastic waste-based textiles and purchase intention toward this ... -
Factors Influence On Customer Purchase Intention In Cosmetic Product VIA Livestream In Vietnam
(2022)Aim: Live Streaming is becoming one of the most popular ways of introducing and selling products online. This is a good, effective and cheap way to attract more customers as well as gain more reputation. Understanding ... -
An Investigation Of Factors Explaning Digital Entrepreneurial Intentions Of Gen Z In Covid Times - The Vietnam Context
(2022-06-06)Understanding Gen Z‘s digital entrepreneurial intention is critical in order to properly leverage them in the COVID era. (2020, Dr. R.Seranmadevi). This paper lays the foundation for a better understanding some of the ...