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Now showing items 161-170 of 202
The impact of corporate brand on customer buying decision in advertising industry: A case of Grey group Vietnam
(International University HCMC, Vietnam, 2012)
In recent years, competition in Vietnamese advertising industry becomes more fierce and intensive as every advertising agency tries to gain more clients and tiny pieces of market shares. In advertising service market, there ...
The influence of culture on consumer behavior in purchasing Kid's foreign brand clothes in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
In business, the survival of a business depends on understanding consumer and satisfying their need. Culture is one of the most influential factors to the way consumer thinks and act. Therefore ...
Evaluating employee satisfaction in Sacomreal Nam Ky Khoi Nghia company
(International University HCMC, Vietnam, 2012)
How to keep high performing employee is one of challenges facing many businesses when they are coming up to a new century of globalization. The market for talented and skilled employees is tight, so that ...
Evaluation on quality mangement ang Dielac dairy factory - Vietnam dairy products joint stock company and some improvement suggestions
(International University HCMC, Vietnam, 2012)
Like most industries in Vietnam, the food processing industries are suffering from quality related problems. These problems include performance of products in the export market, quality and raw material supply, product ...
Employee's satisfaction - Case study of Nutifood Company
(International University HCMC, Vietnam, 2012)
The research will carry on analyzing the case Nutifood, determining the level of job satisfaction of employees at Nutifood company. Find out which factors affect to worker’s performance. In addition, evaluate ...
Examine the recruitment effectiveness based on job performances: The case study of techcombank in Ho Chi Minh
(International University HCMC, Vietnam, 2012)
Nowadays, there are many banks in Vietnam, both local and foreign banks comparing to the past that lead banking become one of the fastest growing sectors in Vietnam. From that, employees work in banking ...
Evaluate customer satisfaction on product quality and service quality of Phu Nhuan Jewelry (PNJ) stores in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)
This study was conducted to identify the relationship between customer satisfaction and service quality and product quality of PNJ store in HCMC. Besides that, it also examines the impact of the four factors ...
Impact of oil price changes on Vietnam stock market : Case study from hose
(International University HCMC, Vietnam, 2012)
Oil price is one of the most concerns of enterprises all over the world, in general, and in specific case of Vietnam, because of its knock-on effects on a variet y
of economic activities and trading actions. The ...
The impact of social media use on brand awareness of online shopping company in VietNam - A case study of Tiki.vn company
(International University HCMC, Vietnam, 2012)
The purpose of this research is to understand how brand awareness among customers is created and maintained through the usage of social media in business. In this study, the joint-stock Tiki – Tiki.vn Company ...
The impact of well-built corporate governance system on financial performance of listed companies on Ho Chi Minh Stock Excahnge (HOSE)
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research how Corporate Governance practice could affect the financial performance of listed companies on Hochiminh Stock Exchange. This study attempts to build a Corporate ...