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Analysis of factors affecting customer attitude towards in-stream advertisements
(HCMC - International University, 2015)
The main aim of this study is to examine the factors affecting customers attitude towards instream advertising. The in-stream ad is quite a new definition with many people. Although they
meet them frequently (at each time ...
Effects of facebook advertising media format on emotional response, consumer informedness and purchase intention
(HCMC - International University, 2015)
This study aims to investigate the effects of Facebook Advertising media
format on the emotional response, consumer informedness and purchase intention.
An experiment was performed in order to explore the above objective. ...
Attitude of Vietnamese young generation toward advertising on facebook
(HCMC - International University, 2015)
Background: The development of online advertising especially Facebook advertising
become more and more wide and popular because of the significant increase of Facebook
users every year. This background encourages marketers ...
Vietnamese culture reflection through advertising: case study of milk advertisements on television commercials
(HCMC - International University, 2015)
There are a various of elements that contributing to the success of a business.
These factors can be effectively listed through the rule "Four Ps" of marketing which
were originally proposed by E. Jerome McCarthy, a marketer, ...
The investigation of influence in using celebrity endorsement in advertisement on the attitude toward product and the purchase intention of customers in Ho Chi Minh market
(HCMC - International University, 2015)
Celebrity endorsement has been considered to become one of the most
favorite methods of advertisement, which companies used to encourage the
interaction with the customers, promote the sales and increase the market share ...
An imperial investigation into effects of celebrity endorsement on viewers' predilection for the advertising - The case of My Tam singer in endorsement for pepsi Vietnam
(International University - HCMC, 2015)
Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can motivate consumers ...
Exploring the advertising effectiveness of coca-cola's brand- Building activities "share a coke campaign in Ho Chi Minh city
(International University - HCMC, 2015)
Factors affecting online advertising avoidance on Youtube
(HCMC - International University, 2015)
This study’s objectives are to examine factors which can affect the
advertising avoidance on YouTube users in the case of Vietnamese. After reviewing
theories and previous research models, this study build a model which ...
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using Korean celebrities as endorsers for cosmetic products in Vietnam
(HCMC - International University, 2015)
Nowadays, as people are paying more time and efforts for their appearance; cosmetic
products are now an undeniable need, especially for women. For that reason, cosmetic brands have
been applying different methods to foster ...
Evaluating factors of online in-game advertising that affect - The customer puchasing intention in Ho Chi Minh city
(HCMC - International University, 2015)
Online-in game advertising (IGA) is now the most encouraging of every new
type of marketing. This study analyzes the impact of the match between a game and
advertising on the online IGA effect. 500 online game players were ...