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Management styles and employee commitment - A case study of schaeffler Vietnam
(HCMC - International University, 2015)
This thesis sought to learn about and analyze the employee commitment and propose
recommendation and action plans to enhance employee commitment within Schaeffler
Vietnam. The main objective of this study was to contribute ...
Measuring customer-based brand equity for B's Mart convenience store acquired from Family Mart
(HCMC - International University, 2015)
M&A is known as Merger and Acquisition which has been so popular during this
decade in Vietnam. In recent years, many M&A transactions occurred have
significantly changed a lot in economic situation. This research was ...
The relationships between capital adequacy, effieciency and risk in Vietnam commercial banks
(HCMC - International University, 2015)
This study examines the relationship between inefficiency, risk and capital in
Vietnam commercial banking system. What I want to test is whether bank inefficiency
and risk are affected by its capital adequacy level. In ...
An investigation on determinants influencing the investment behavior of individual investors in Vietnam stock market
(HCMC - International University, 2015)
Vietnam stock exchange is still new yet a promising field. Having 15 years of
operation, Vietnam stock market has had a rapid development in scale. The expansion of
stock market, decidedly, influences the development of ...
Vietnamese Commercial bank's efficiency and productivity in Consideration of Non-Performance Loan : A Data Envelopment Analysis and Malmquist Index
(International University - HCMC, 2015)
Investigating the influence of brand equity components on purchase intention of grabtaxi service - A case in Ho Chi Minh city
(HCMC - International University, 2015)
The development of the transport vehicles has significantly increased for
few years. Specifically, in current situation, the city center as large and populous as
Ho Chi Minh City, travelling is the thing that people are ...
Relationship between exchange rate and stock price: The case study in Ho Chi Minh Stock Exchange (HOSE)
(HCMC - International University, 2015)
This study investigates relationship between exchange rate and stock market by
performing main model Vector Autoregression Model (VAR) at first difference. The
model is applied on monthly data of 97 observations on Ho Chi ...
Investigating the impact of celebrity endorsements on customer using intention towards Zalo application
(HCMC - International University, 2015)
The practice of celebrity endorsements has proliferated over time. Now days it has
become a pervasive element of advertising industry. Celebrity endorsement is a very popular
mean of advertising nowadays in Vietnam. Marketers ...
Testing static trade-off against pecking order models of capital structure - The case of power and petroleum firms listed on Ho Chi Minh stock exchange
(HCMC - International University, 2015)
The purpose of this study is to review the capital structure theories in general and give
comparison to the explanatory power of the Static Tradeoff Theory against the Pecking
Order Theory and in particular. A sample of ...
Understanding the relationship between country of origin, brand experience, brand trust and perceived quality to repurchasing intention - Case of smarphone brands in Ho Chi Minh city
(International University - HCMC, 2015)
The purpose of this study aims to investigate the relationship between country-of-origin (COO) image and brand experience that effect to repurchasing intention through brand trust and perceived quality. Brand trust and ...