Search
Now showing items 1-10 of 40
The Antecedents of customer satisfaction toward CGV cinema service - A study among Vietnamese consumers
(International University - HCMC, 2016)
Vietnam is becoming one of the most fast-growing markets in the field of cinema.
The foreign cinema service providers joined and dominant Vietnamese domestic cinema
providers. However, when the demand of watching movies ...
Factors affecting purchase intention of coffee shop in HCM city - A case of studio coffee shop
(International University - HCMC, 2016)
This study is conducted to reach the objectives that identifying factors influencing the purchase intention of coffee shop - a case of Studio coffee shop in Ho Chi Minh City as well as identifyng the most important factors ...
Factors affecting consumers' purchase intention towards safe vegetable in supermarkets in Ho Chi Minh City
(International University - HCMC, 2016)
Factors affecting brand image communication of sponsor brands through sponsorship (In the case of The Voice Kids Vietnam 2015)
(International University - HCMC, 2016)
The research was conducted with the aim of exploring factors affecting brand image communication of sponsor companies through sponsorship by the case of P/S and Lifebuoy sponsoring The Voice Kids Vietnam 2015. Based on the ...
An investigation of factors influencing tourists' decision in choosing tour destination provided by travel agencies in HCM city
(International University - HCMC, 2016)
This research was conducted to examine the tourists‟ decision in choosing tor destination in Ho Chi Minh City through multiple factors. The result from this research would provide the view of tourists on tour destination ...
Understanding repurchase intention of Galaxy cinema consumers - Electronic world of mouth and price sensitivity
(International University - HCMC, 2016)
UNDERSTANDING REPURCHASE INTENTION OF GALAXY CINEMA CONSUMERS: ELECTRONIC WORLD OF MOUTH AND PRICE SENSITIVITY
The purpose of this paper is to extend the research on the repurchase intention of Galaxy Cinema among Vietnamese ...
Relationship between stock return and trading volume - Evidence from VN30-INDEX
(International University - HCMC, 2016)
To examine the relationship between stock return and trading volume in Vietnam market, the thesis concentrate on research the VN30-Index that includes 30 companies have largest capitalization in Ho Chi Minh Stock Exchange. ...
The study on critical success factors of e-commerce entrepreneurs: The case in HCMC
(International University - HCMC, 2016)
Along with the development of word economy, more and more people become self-employed. It is realized that entrepreneurship has a positive influence on the economic growth of a country. Moreover, it is important to apply ...
An investigation of factors affecting students' choices of institution for master's program in Ho Chi Minh City
(International University - HCMC, 2016)
Value of a Master’s Degree is highly recognized by both employer and employee, combing with the strong growth of higher educational trend, it creates a competitive market of institutions offering Master’s program. Therefore, ...
An influence of store image attributes on customer satisfaction : Comparative study between traditional grocery store and convenience store in HCM city
(International University - HCMC, 2016)
Retail industry is always intensive competitive environment because of rapid change in consumer taste. Currently, retail industry experiences the shift of consumer preference from large retail outlets to smaller ones. ...