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The effect of information quality, sensitivity content and time on intention to book room through hotel website: The case of leisure travelers in Ho Chi Minh City
(International University - HCMC, 2016)
Vietnam hotel industry has promising opportunity to growth, but it also witnesses fierce competitive environment. Hotel industry has changed rapidly due to information technology, travelers are using Internet as a tool to ...
Factors affecting international tourists' perceived service quality and return intention: A study in Ho Chi Minh City
(International University - HCMC, 2016)
The problem with Vietnam‘s tourism industry is that visitors no longer interest in coming back after the first visit. This research aimed to measure key factors affecting perceived service quality of international tourists' ...
Understanding factors affecting tourism destination competitiveness - A case of domestic visitors in Ba Ria-Vung Tau of Vietnam
(International University - HCMC, 2016)
The increasing number of tourism destination worldwide in recent years has created a highly competitive market and led to a lower profit margin for Vung Tau beach. Thus, understanding different attributes and how to maximize ...
Vietnamese's intention to choose couchsurfing : A new form of tourism - A study of young students in Ho Chi Minh City
(International University - HCMC, 2016)
This research was conducted in order to figure out Vietnamese’s intention to choose Couchsurfing – a new form of tourism which is quite a new definition in Vietnamese entertainment industry.
Valua co-creation, tourist satisfaction and tourist loyalty in Tien Giang province
(International University - HCMC, 2016)
Customers are the ones who decide the success or failure of a business. For this reason, understanding customers’ demands and expectations is a very important task of any business. Thus, customer involvement in the product ...
Factors affecting international tourists' perceived service quality and word of mouth - A Study in Ho Chi Minh City
(International University - HCMC, 2016)
This study was conducted to identify the relationship between International Tourists’ Word of Mouth and service quality in tourism of Ho Chi Minh City. It also examines the influence of the factors (Culture, History and ...
Factors effecting customer behavioral intention of restaurant using Don ca tai tu as a service - Case study of restaurant in Mekong-Tien Giang tourism in Tien Giang province, Vietnam
(International University - HCMC, 2016)
Purpose - The purpose of this study is to investigate the influence of three factors - Physical environment, food quality, Don ca tai tu service quality – on emotional response, restaurant image, customer perceived value, ...
Factors affecting tourist destination satisfaction and return intention- A study in HCM city
(International University - HCMC, 2016)
The research was conducted with the overall purpose of exploring factors affecting tourists‟ destination satisfaction and return intention in Ho Chi Minh City. Based on varieties of previous research related to tourist ...
Factors affecting international tourists' destination satisfaction and word-of-mouth - A study in Ho Chi Minh City
(International University - HCMC, 2016)
The main purpose of this dissertation was to identify key factors affecting international tourists’ destination satisfaction and word-of-mouth towards Ho Chi Minh City on the basis of previous researches and empirical ...
An exploratory study of travel motivation of international backpackers in Vietnam
(International University - HCMC, 2016)
Travel is creating more and more jobs and profits for Vietnam as the country has opened the door to the world since 1995. In the tourism industry, backpackers are taking the large part of visitors to Vietnam. However, there ...