Search
Now showing items 191-200 of 247
Factors influencing customer satisfaction in up-scale restaurants in HCM city
(International University - HCMC, 2016)
Purpose – This research aims to explore factors: Food quality/Reliability; Responsiveness; Physical design and appearance; Price that influence on customer satisfaction in up-scale restaurant
Design/ methodology/ approach ...
Factors influencing the choice of brand PEPSI
(International University - HCMC, 2016)
At the first time when Pepsi was launched by Caleb Davis Bradham, this carbonate drink create a new horizon in the industry. After more than 100 years, Pepsi have its own position in market. Therefore, the topic of this ...
The factors affecting the employee's job satisfaction - The case of Zamil Steel Vietnam Company Limited
(International University - HCMC, 2016)
There is no doubt that job satisfaction play an essential role in all strategic decisions in the organizations. All the organizations normally try their best to pay attention to human factors and have an appropriate solution ...
Factors affecting customers' attitude and purchase intention toward purchasing luxury products in Ho Chi Minh city, Vietnam - A case study of loud brands VS. quiet brands
(International University - HCMC, 2016)
This research explored the relationship between key factors of brand consciousness, materialism, social comparison, and fashion innovativeness and customers’ attitude towards purchasing loud or quiet luxury brands in the ...
Determinants of service switching behavior : A study of banking industry in HCM city
(International University - HCMC, 2016)
For years, customer switching behavior has been affecting the effectiveness of banking industry all over the world. The situation is also evident in Ho Chi Minh banking industry. However, limited researches have been ...
Factor affecting tourist destination satisfaction toward HCM city - A mediation of perceived service quality
(International University - HCMC, 2016)
"Factors affecting customer loyalty in convenience stores - The case of Vinmart+ in Ho Chi Minh city"
(International University - HCMC, 2016)
Vietnam joined the World Trade Organization (WTO) in 2006 was a chance for the retail market, especially the convenience stores with the exciting participants of domestic and foreign companies. And VinMart+ is one of the ...
Factors affecting foreign tourist's word-of-mouth about Ho Chi Minh City destination - A Mediation of destination image
(International University - HCMC, 2016)
This paper aimed to identify key factors affecting foreign tourists‘ word-of-Mouth as well as destination image of Ho Chi Minh City destination. Through path analysis, the study determined factors with significant direct ...
Determinants of customer satisfaction towards travel service quality - A study of Huong Giang tourist JSC in Hue city
(International University - HCMC, 2016)
In the recent years, with the globalization and the ease of transport, Vietnamese tourism industry has gained a significant growth. As the Vietnam tourism industry developing, how to manage the travel service quality is a ...
Exploring the impact of traditional and electronic word of mouth on travel intention
(International University - HCMC, 2016)
Word of mouth has been treated as one of the most powerful marketing method which can earns several times greater in terms of efficiency than traditional tools. Tourism sector in which most aspects are considered as ...