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Now showing items 231-240 of 247
A study on the factors that affects consumers' purchase intention of BKAV's Bphone
(International University - HCMC, 2016)
With the current crowded but attractive smart phone market, BKAV was the first
Vietnam company to dabble inside this venture. After reviewing past studies that
stated how factors affect each other a research model was ...
The influence of country image on Vietnamese perceived value - An empirical investigation into mobile phone market in Ho Chi Minh city
(International University - HCMC, 2016)
This paper aims to identify the relationship between country image and perceived value in a particular context. The complexities of globalization have been discussed in many studies since 1960 (Phau and Prendergast, 1999), ...
The impact of brand equity and perceived value on customers' purchase intention in the leather and footwear industry - The case of three companies in HCM city : Vascara,Charles and Keith, Vinagiay
(International University - HCMC, 2016)
Nowadays, many new brand companies with their innovative high-technology have developed and succeeded in multiples industries. Vascara, VinaGiay and Charles&Keith are known as the new generation in the leather and footwear ...
Impact of M&A announcement on stock price in Viet Nam banking industry during 2011-2015
(International University - HCMC, 2016)
From 2011 to 2015, the State Bank of Vietnam set up the project to restructure the credit institutions system. It has led to numerous mergers and acquisitions cases in the banking sector of Vietnam during this period. The ...
The use and customer's perception on facebook - A study on millennial in Vietnam
(International University - HCMC, 2016)
At the first time when Facebook was launched, this social networking site create a new horizon in the how people interact with each other and business. After 7 years, the dominating status of Facebook is undeniable by the ...
Working capital management and firm's profitability - A study on commercial firms listed in Vietnam stock market
(International University - HCMC, 2016)
Maximizing firm‟s value is the goal of every profit-based organization. The main objective of this study is to investigate the relationship between working capital and firms‟ profitability in the context of Vietnam. The ...
The effects of "Hallyu" on Vietnamese customer attitude toward Korean cosmetic products
(International University - HCMC, 2016)
Korean culture had a long time to exist at Vietnam and having dramatically effects to Korean cosmetic industry in this country. In order to measure the relationship between them, the research had been conducted.
Basing on ...
Examination of the influence of service quality on renewal intention in fitness centers in HCM City Area
(International University - HCMC, 2016)
The fitness industry are very lively in the recent period of time, and will continuous to grow rapidly in the near future. In such industry where competitions are non-stop growing, knowing how to improve the business and ...
Relative performance of the camp, the fame-french 3-factor and the carhart 4-factor models in the context of Ho Chi Minh stock exchange
(International University - HCMC, 2016)
Sharpe (1964) and Lintner (1965) revolutionize the way academics and practitioners define and determine asset returns by introducing the Capital Asset Pricing Model (CAPM). Until now, it is still the dominant model in terms ...
Study of consumers' intention to use quick response codes on print - advertisements
(International University - HCMC, 2016)
With a significant growth of smartphones and Internet users, Vietnamese
consumers start to get access to new technologies along with the world. While QR Code
has been widely known on many developed countries, it is still ...