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Now showing items 81-90 of 160
The relationship between ownership structure and dividend policy
(International University - HCMC, 2018)
The research is created to test the relationship between dividend payout policy and ownership structure, which will focus on foreign ownership and domestic ownership by using panel data from 2013 to 2017 period from VN-100 ...
The factors impact audiences' behavior on usage intention toward livestream service
(International University - HCMC, 2018)
In the recent years, a number of audiences are watching channels through live
streaming platform, and the development of live-stream service has increased rapidly.
As the phenomenon of social live stream service (SLSS) ...
How small and medium enterprises' innovation affects their credit accessibility - The case of Vietnam
(International University - HCMC, 2018)
This research is conducted to investigate how the innovation of small and medium enterprise influences on access to finance in Vietnam from 2005 to 2013, through five types of innovation: new products, new technologies, ...
Factors effect youtubers purchase intention to attend a youtube network - The case of Dien Quan network
(International University - HCMC, 2018)
This study is to measure factors that effects youtuber purchase intention to attend a youtube network and with the case of Dien Quan Network. The research was done on 351 youtubers in Viet Nam. Cronbach’s Alpha was run to ...
The influence of online visual merchandising on website toward impulse purchasing process of Vietnamese youth in HO Chi Minh city - The case of marc
(International University - HCMC, 2018)
Online visual merchandising (OVM) in the context of online shopping is known as the appropriateness in the arrangement of products on the Internet, including images and causes that stimulate the purchasing of customers, ...
Using technology acceptance model to explore the intention in purchasing on kickstarter - The case of foreign countries
(International University - HCMC, 2018)
Kickstarter is one of the biggest online crowdfunding platforms in the world that is
considered as a new technology born for supporting creative projects to exist in reality.
However, in recent years the number of consumer ...
Identifying non-monetary promotions affecting brand equity in cosmetic industry in case of Innisfree
(International University - HCMC, 2018)
The business using the promotion mix like a set of tools to communicate effectively the benefits of their products and services to their customers with the main purpose is to attain the targeted consumers and convince them ...
Evaluating the impacts of service quality on customer satisfaction and repurchase intention in fitness club - A case study of Thu Duc california fitness and yoga cente
(International University - HCMC, 2018)
The fitness industry tends to increasingly rise commonly, people now are
concerned about enhancing their health and raising healthy lifestyle awareness. The
demanding of workout and fitness spaces, with sufficient ...
The influence of parasocial interaction between Vietnamese youtube vloggers and their viewers on viewers' travel intention & ewom engagement intention
(International University - HCMC, 2018)
This paper examines the parasocial interaction (PSI) between travel Youtube vloggers and their viewers and how this interaction affects viewers’ decision to travel and their electronic word-of-mouth engagement. Quantitative ...
The effect of celebrity endorsement on consumer purchase intention - A case of O'star using Son Tung M-TP
(International University - HCMC, 2018)
The research in this paper is about the effect of celebrity endorsement on consumer purchase intention: a case of o’star using Son Tung M-TP. In spite of potential risks when using celebrity in a marketing plan, the method ...