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Now showing items 41-50 of 208
Measuring customer based brand equity of Liem barber shops chain
(International University - HCMC, 2019)
Form of service chain system is flourishing in Vietnam recently, while service section contributes significantly on total GDP of Vietnam these years with rapid growth rate. Within, there are enormous contributions of small ...
Factors affecting green purchase intention in HCMC - The case of natural and organic personal care product
(International University - HCMC, 2019)
This research aims to explore the factors contributing to the green purchase intention for the product category of natural and organic personal care in case of consumers residing in the area of HCMC. In short, the research ...
Factors influencing brand loyalty for smartphone in Ho Chi Minh city - Case of Apple iphone
(International University - HCMC, 2019)
This thesis aims at exploring the successful of Apple Inc. in surviving and expanding in smartphone industry in Vietnam by focusing on analyze the influences of the loyalty issue. The thesis mentions the background of the ...
The impact of person-organization fit, career growth and emotional exhaustion on turnover intention through a mediation of job satisfaction - A study of the millennials in hospitality industry in Ho Chi Minh city, Viet Nam
(International University - HCMC, 2019)
The purpose of this research is to examine the Millennials’ mechanisms of turnover decisions through the evaluation of person – organization fit, career growth, emotional exhaustion and a mediation of job satisfaction in ...
An investigation into consumer's tendency to adopt financial services of mobile payment on smartphone
(International University - HCMC, 2019)
In industry 4.0 era, the development of Information and Communication Technology (ICT), and e-financial was create a firm premise for the common of m-payment method in modern life. By combining the Technology Acceptance ...
Antecedents and consequences of opinion leadership on instagram - A case of the tourism industry in Vietnam
(International University - HCMC, 2019)
Nowadays, there is no doubt that opinion leaders are key sources of advice for
customers. And the emergence of Instagram as a photo-sharing and social network
platform has raised the awareness of many brands about the ...
The impact of brand personality on brand engagement by the mediation of self-concept of young consumers towards cosmeceutical brands
(International University - HCMC, 2019)
Nowadays, with the dominance of big players in the beauty industry, particularly the cosmeceutical product market, it is of high concern for the marketers to create a long-term relationship with consumers instead of merely ...
Determinants of capital adequacy ratio - An empirical study on commercial banks in Vietnam
(International University - HCMC, 2019)
This thesis bases on the data from 29 commercial banks in Vietnam in period of 7 years from 2011 to 2018, the research aims to determinate what factors impact on capital adequacy ratio by using multiple regression model ...
The relationship between institutional investment horizons and firm-level productivity
(International University - HCMC, 2019)
This study examines the impact of institutional investment horizons on firm-level productivity. Using a sample of listed U.S. firms in the period 1980 – 2017, I document statistically significant evidence suggesting that ...
The effects of e-commerce websites' product recommendation on purchasers' loyalty and decision-making process in Vietnamese young social shopping communities
(International University - HCMC, 2019)
Online Product Recommendation (OPR) systems offered by E-commerce websites (Lazada.vn, Tiki.vn, Shopee.vn,..) are playing an important role by providing real-time product recommendations based on customers’ past behavior ...