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The Influence of word-of-mouth communication on consumers' purchasing decision on restaurant service - A case study of Kobe teppanyaki restaurant in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
This study is conducted to analyze the influences of word-of-mouth communication on consumers' purchasing decision on restaurant service and a case study of Kobe Teppanyaki Restaurant in Ho Chi Minh City. ...