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Now showing items 21-23 of 23
Measuring Customer's return intention through customer satisfaction : A study of garden coffee shops in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
This study was conducted to identify the relationship between customer satisfaction and customer‟s return intention who are customers of garden coffee shops. Besides that, it also examines the impact ...
Market research on understanding the effectiveness of viral marketing among young consumers: The Case study of "Let Love Rule" - Close Up VietNam
(International University HCMC, Vietnam, 2013)
The purpose of this research is to measure the effectiveness of Let Love Rule viral marketing campaign of Close Up. The results of this research will help Close Up and other fast-moving consumers goods ...
Evaluate the Customers' satisfaction of office for International study programs's website
(International University HCMC, Vietnam, 2013)
The purpose of this research is to identify and evaluate the factors effecting the customers‟ satisfaction of the website of Office for International study programs (OISP). Based on the results, some recommendations ...