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Analyzing the factors of service quality that have an impact on patient loyalty in private hospital and clinic in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Customer satisfaction and customer loyalty are very popular in recent researches. The
popularity of these researches emphasizes the importance of customers in the company success.
The customer loyalty is also the company’s ...
Analysis of customer loyalty toward Trung Nguyen coffee shops at Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This research analysis customer loyalty who are customer of Trung Nguyen coffee in
Ho Chi Minh city. Moreover, this research examines the impact of the four
independent variables are price , quality service , customer ...
An analysis of brand loyalty and satisfaction in banking service : The case of retail banks in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The purpose of this research identifies the influenced determinants to the capital
structure of listed food companies on Ho Chi Minh Stock Exchange. Information of 35
listed enterprises over the period of 5 years (from ...
An assessment and analysis of customer satisfaction with service delivery of mobile telecommunication networks : A case study of Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
This research measures the effects of mobile telecommunication networks
users ‟s customer satisfaction in Ho Chi Minh city. Moreover, this research examines
the impact of the seven independent variables are tangible ...
Analysis of factors affecting consumers adoption on mobile banking services in Ho Chi Minh city
(2014)
This research is conducted in order to develop a model measuring
consumer adoption on Mobile banking services in Ho Chi Minh City, and some
recommendations to expand the market of it.
The research was conducted from February ...
The analysis of impacts of service quality on customer satisfaction and customer loyalty : The case of Galaxy cinemas
(International University HCMC, Vietnam, 2014)
Presently, demands of young people for entertaining have increased and the higher
their requirements, the higher companies should develop their service quality.
Therefore, there is necessity to conduct researches on service ...
Customer loyalty and its antecedents in fitness centres
(International University HCMC, Vietnam, 2014)
The purpose of this paper is to develop and empirically test the antecedents of
customer loyalty in fitness club context.
A conceptual framework was developed based on previous studies
investigating the relationship among ...
Factors affecting customer loyalty : A case of AEON mall Vietnam
(International University HCMC, Vietnam, 2014)
ccording to the agreement that Vietnam government signed when joining to WTO,
Vietnam's retail market will be fully open by 2015. That means retail enterprises with
100% foreign capital can open their business in Vietnam. ...
Customer expectations of Vietnamese students towards convenience stores - The case of international university
(International University HCMC, Vietnam, 2014)
The purpose of this research is to examine the customer expectations of Vietnamese students towards
new form of retail: convenience stores. However, the research is only conducted in the case of
International University. ...
Analyzing the impact of service quality on customer satisfaction : A case study of Vietnam Airlines
(International University HCMC, Vietnam, 2014)
This thesis chose Vietnam Airlines as a case study to investigate and evaluate the
overall service quality of the airline industry towards its passengers. The model used in
this research is adapted from the SERQUAL model ...