Search
Now showing items 101-110 of 191
Determinants of customers' purchase intention towards ipad series in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
The main objective of this study is to determine factors affect customers’
purchase intention towards iPad series tablet in Ho Chi Minh City market. Based on the
literature review, the research model is conducted includes ...
Factors affecting the application of ahamove
(International University - HCMC, 2016)
This study consider the acceptance of Ahamove applications in Ho Chi Minh city to
provide a better understanding of consumers’ intention to use Ahamove
mobile communicating applications. The study draws on The Unified ...
Customer buying behavior toward sport utility vehicle Hyundai Santa FE
(International University Ho Chi Minh City, Vietnam, 2011)
The purpose of this study is to find out which factors affect on the buying
decision of people when they purchase a car. Specifically, this research aims to analyze which determinants can affect Vietnamese customers when ...
The effects of brand communities and elements of customer centric model on brand loyalty
(International University HCMC, Vietnam, 2014)
Building and maintain brand loyalty are one of the most important themes of research for
marketers for a very long time. Marketers have used various means to deal with brand
loyalty. One of the recent mean is to do this ...
Customer satisfaction in real estate industry, an investigation of high - class condominiums in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)
This thesis is conducted to research how customers of high-class condominiums
in Ho Chi Minh City feel about their housing and discover factors influencing that feeling as well as evaluate those factors’ affecting ...
Customer-perceived values affecting consumers' choice of coffee shops - Case of Monkey in Black coffee
(International University - HCMC, 2016)
In current economic development, people are more and more busy at work and taken a lot of pressures. In this situation, coffee might be a good choice to refresh you from stress and weariness. With coffee daily habits, ...
Analysis of factors affecting customer's satisfaction on choosing mobile phones at Vien Thong A company
(International University HCMC, Vietnam, 2014)
Service quality and customer satisfaction are very important elements that retailers
must understand if they want to remain competitive and grow. In competitive
environment delivering high quality service is the key for a ...
Car purchasing decision in Vietnam
(International University HCMC, Vietnam, 2014)
Nowadays, with the higher living standard, Vietnamese are considering
improving their lives day by day. Therefore, demands for essential products for daily life
are higher gradually. It is the fact that Vietnam automotive ...
Factors affecting customer decision making toward purchasing flower : In case of Dalat hasfarm company
(International University HCMC, Vietnam, 2014)
This study was carried out to identify factors affecting customer decision
making toward purchasing Dalat Hasfarm flower in Ho Chi Minh city. During this
research, customer decision making is affected by six factors, ...
Factors affecting purchase intention toward smartphone of young customers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, Vietnam has become much more developed with an emerging
market for mobile service and mobile phones. Because of that, smartphone becomes a
popular item among the population. Considering the situation, there’s a ...