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Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking
(International University Ho Chi Minh City, Vietnam, 2011)
There are five main findings in this research: customers accept brand extension of ACB
to international banking; customers do not totally accept ACB brand extension to international banking; international ...
Customer expectations of Vietnamese students towards convenience stores - The case of international university
(International University HCMC, Vietnam, 2014)
The purpose of this research is to examine the customer expectations of Vietnamese students towards
new form of retail: convenience stores. However, the research is only conducted in the case of
International University. ...
Corporate governance index and financial performance - Evidence from listed firms in Ho Chi Minh stock exchange
(International University - HCMC, 2016)
The thesis checks whether there are existence of relationship between
corporate governance index and firm performance of listed firms. The study used both
accounting- based and market - based measurements for firm performance ...
Capital structure and the impact of corporate Tax: An analysis of listed firms in HOSE
(International University Ho Chi Minh City, Vietnam, 2011)
Capital structure has aroused intense debate in the financial management areas
for a long time. Since the seminal work of Modigliani and Miller (1958), the basic question of whether a unique combination of ...
"The effect of dividend announcement on stock price : Evidence from food and beverage industry"
(International University - HCMC, 2016)
This research examines the effect of dividend announcement on stock price. The study uses an event study approach with a sample of 25 major companies in food and beverage industry listed on the market portfolio proxied by ...
Customer satisfaction to footwear specialist store - case of Vascara Store
(International University HCMC, Vietnam, 2013)
This study is focused to find what the key success factors affecting the satisfaction for footwear specialist store in Ho Chi Minh City. Small independent retailers developed quietly fast in last few ...
Customer satisfaction towards wedding planner: Case study of Vietnam Wedding planner company
(International University HCMC, Vietnam, 2012)
This research aims to achieve 2 main goals. First of all, investigate perceived service quality by customer to evaluate the service quality of VNWP. Secondly, after measuring, based on the results, the study ...
Effects of facebook advertising media format on emotional response, consumer informedness and purchase intention
(HCMC - International University, 2015)
This study aims to investigate the effects of Facebook Advertising media
format on the emotional response, consumer informedness and purchase intention.
An experiment was performed in order to explore the above objective. ...
Business analysis and valuation - The case of Sonha International (SHI)
(International University - HCMC, 2016)
In recent years of 2013 – 2015, the world economy and Vietnam’s economy in specific have picked up recovery signals from the financial crisis and real estate market breakdown in 2007 – 2008. This is accompanied by a rise ...
Co-movement between Vietnamese stock market and that of United States, China, Japan, and South East Asia region in different time periods
(International University - HCMC, 2016)
This paper aims to investigate the relationship between Vietnamese stock market and that of United States, China, Japan and South East Asia under a Vietnamese perspective. The data full period ranges from 2007 to 2015. The ...