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Now showing items 1651-1660 of 1866
Factors influnecing the voluntary disclosure of VietNam listed company - Evidence from firms listed in Ho Chi Minh stock exchange.
(International University - HCMC, 2017)
Customer experience and customer loyalty towards coffee shop in HCMC - The case of Phuc Long
(International University - HCMC, 2017)
This thesis is conducted for indicating the customer experience and customer loyalty towards coffee shops in HCMC. To be more specific, the study is deeply conducted into a brand called Phuc Long and to figure out the ...
Luxury fashion consumption : factors affecting attitude and purchase intent - A case study of Dior brand in Vietnam
(International University - HCMC, 2018)
The development of economic combine with the young population create a strong
retail environment, particularly in luxury items market. Especially, the Vietnamese
garment market tends to boom strongly in the near future. ...
The meditating role of customer trust on customer loyalty - The case of Samsung
(International University - HCMC, 2018)
Zara and H&M pricing strategy in South east Asia - Vietnam vs Thailand market
(International University - HCMC, 2018)
There are more and more international brands come and choose Vietnam
at an ideal destination to widen the business in recent years, especially in the apparel
industry. With the significant increase in the number of new ...
Impact of board characteristics, ownership structure, corporate social responsibility on firm performance in Vietnam consumer discretionary industry
(International University - HCMC, 2018)
The objective of this study is investigate the impact of board characteristic, ownership structure and corporate social responsibility on firm performance. Specifically, the firm’s ownership structure is explained by 3 ...
The impact of accounting earnings and cash flows on stock returns and the role of accruals in measurement of firm performance - A study on Ho Chi Minh city stock exchange
(International University - HCMC, 2018)
This thesis paper compares the effect of accounting earnings and cash
flows on stock returns and investigates the situation where accruals are proved to
improve the ability of earnings to measure firm performance, as ...
The impact of micro-influencer endorsement on advertising effectiveness - The case of Maybelline drugstore cosmetic products and millennial consumers in VietNam
(International University - HCMC, 2018)
Celebrity endorsement is one of the most effective marketing methods that uses celebrities to represent for the brand. The main reason why this method is preferred is because celebrities have a huge influence on the public ...
Satisfaction, commitment, and word-of-mouth intention of students in higher education
(International University - HCMC, 2019)
This research was conducted to evaluate the impact of satisfaction, three forms of
commitment and loyalty on word-of-mouth communication in higher education
environment. Quantitative method was used by collecting data ...
The impact of social factors on gamers' continuance intention - The case of multiplayer online battle arena in Vietnam
(International University - HCMC, 2019)
The gaming industry is growing and attracting a large number of gamers to participate
in online games every day. Along with attracting gamers to play, retaining players is
also very important for the publisher. Managers ...