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Now showing items 1691-1700 of 1866
Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services in Ho Chi Minh city
(International University - HCMC, 2019)
This study aims to explain the factors that influence Online food delivery services (OFDS) intention of people living in HCM City. The research model helps to determine the direct effect of Attitude, Perceived usefulness ...
Determinants of apps continuance reusing behavior in online food delivery service
(International University - HCMC, 2019)
The study has mainly analyzed the continuance behavior of user toward technology system in the context of Food Delivery Apps. By coordinating the extended model of IT continuance and the theory of information overload as ...
Factors influencing consumers' purchase intention toward green beauty care and cosmetic
(International University - HCMC, 2019)
With the increasing ecological sensitivity, the appearance of green beauty products seem to attract a lot of consumers who perceived environmental responsibility. The research on green purchase intention is expected to ...
Evaluating factors that affect young consumers' purchasing intention towards eco-friendly products in ho Chi Minh city
(International University - HCMC, 2019)
Nowadays, environmental problem that are changing in climate, pollutant and warm in global is the most concern of everybody around the world. Hence, it is clear that the global environment require considerable attention ...
Conceptualizing materialism in social networking sharing - A case of meal-posting on instagram
(International University - HCMC, 2019)
Examining the effect of four materialism components on meal-posting intention on young Instagram users whose ages range from 18 to 35 in Vietnam is the aim of this study. An adaptation of planned behavior theory is used ...
A comparison between behavioral and economic factors affecting individual investors decision and performance
(International University - HCMC, 2019)
The research will show the difference between the level of influence on investment decisions of individual investors on the Ho Chi Minh stock exchange of economic factors and behavioral factor. Behavior finance is currently ...
Factors affecting high school students choices in higher education - Segment descriptive analysis
(International University - HCMC, 2019)
As the development of education, especially higher education in Vietnam, there is a dramatic increase in numbers of universities compared to the 2000s. Associating with the education needs of people have also moved to a ...
Determinants of consumers' hesitation towards purchasing electronic products - A study among Vietnamese perspectives
(International University - HCMC, 2019)
In recent years, innovative technologies have constantly changing the product
attributes as well as consumers’ needs and expectations, associated with their
purchasing decision. As a result, contemplations of a spate of ...
Measuring customer based brand equity of Liem barber shops chain
(International University - HCMC, 2019)
Form of service chain system is flourishing in Vietnam recently, while service section contributes significantly on total GDP of Vietnam these years with rapid growth rate. Within, there are enormous contributions of small ...
Factors affecting green purchase intention in HCMC - The case of natural and organic personal care product
(International University - HCMC, 2019)
This research aims to explore the factors contributing to the green purchase intention for the product category of natural and organic personal care in case of consumers residing in the area of HCMC. In short, the research ...