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Now showing items 1711-1720 of 1866
The influencing of facebook user-generated content (UGC) on tourists' intention travelling a destination in Vietnam
(International University - HCMC, 2019)
This study is to investigate Travel Intention in Vietnam base on five the factors of Credibility (CR), Informativeness(IN), Irritation(IR), Entertainment(EN) and Motivation (MOV)of Facebook UGC. By referring previous studies ...
Forwarding behavior of electronic word-of-mouth (EWOM) within Vietnam service context
(International University - HCMC, 2019)
Consumer generated content via the Internet is tremendously growing in the marketing landscape which motivates online consumption decision, especially in service context. However, online users usually do not hold accountability ...
The relationship between risk information disclosure and corporate investment efficiency - An empirical evidence of Vietnam market
(International University - HCMC, 2019)
The study aims to investigate the comparative power of cash flow, earnings and accrual components to facilitate the forecast of future cash flow (one year in advance). The research models are established based on the ...
The effect of behavioral factors on making investment decision & performance of university students in Ho Chi Minh city who are trading at Vietnam stock exchange
(International University - HCMC, 2019)
In the process of making decisions, investors are accidentally affected by psychological factors. Therefore, a new branch of finance - behavioral finance has born and analytical these psychological deeply to explain unusual ...
The impact of capital adequacy on performance of Vietnam's commercial banks
(International University - HCMC, 2019)
This empirical study is conducted to define and quantify the effects of capital adequacy on the performance of Vietnam’s commercial banks. The study employs the FGLS technique on panel data for 21 commercial banks in Vietnam ...
The determinants of customer intention to engage in negative electronic word of mouth - The case of grab service
(International University - HCMC, 2019)
Grab lately has grown into a power in ride-hailing app industry in Vietnam with a large amount of vehicles. Paralleling with the development, Grab seems not to be able to control the service quality since an increasing ...
Factors that impact on housing satisfaction of college/university students regarding renting accommodations in Ho Chi Minh city - Vietnam
(International University - HCMC, 2019)
Recently, the increasing in the number of college and university students has raised a question for the capacity of schools and dormitory rooms. However, there are many vacant rooms but students still willingly pay more ...
The impact of media experience on destination travel intention - The study of Ho Chi Minh city
(International University - HCMC, 2019)
Regarded as one of the world’s largest economic sector, tourism nowadays witnesses increasing diversifications and competitions not only between businesses but also destinations experiences. This urges tourism practitioners ...
The impacts of search engine optimization on customer's search attention and perception - An experimental research
(International University - HCMC, 2019)
Search engine optimization (SEO), an important part of the search engine marketing (SEM), has received lot of attention in many industries. However, it has rarely been examined from the customer’s viewpoint. The purpose ...
Key factors that affect apartment purchase intention of individuals in Ho Chi Minh city - The case of Vinhomes central park
(International University - HCMC, 2019)
This research considers the key factors that affect Vinhomes apartment purchase intention of individuals in Ho Chi Minh city. The data set collected 284 respondents from whom they strongly comprehend the information about ...