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Now showing items 201-210 of 1866
Investigating the impact of banking diversification on efficiency : The case of Vietnamese commercial banks
(International University - HCMC, 2016)
This research proposes the impact of diversification on banking efficiency in the context of 28 Vietnamese commercial banks during the period of 2007-2012. First, diversification is examined in three dimensions: assets, ...
Measuring brand equity base on the fanpage users on facebook : The case of VietNam company
(International University HCMC, Vietnam, 2013)
In 2011, fast food achieved rapid growth of 26%. Being the leading player in fast food industry, KFC Vietnam remained recording 15% value share (Euromonitor International – Fast food in Vietnam). ...
The moderating effect of board diversity on the relationship between board characteristics and firm performance - Empirical study of Vietnamlisted companies
(HCMC - International University, 2015)
This study has two main substantial targets and one of them is the examination of the
relationship between the board of director characteristics namely, Board size, Board
independence, Board meeting and firm performance. ...
The role of packaging in consumer' perception of product quality at the point of purchase - An empirical study of soft drink in Vietnam
(International University - HCMC, 2016)
This study aims to discuss about consumer‟s perception of product quality of the point at purchase so that we can design product packaging properly and stand out in customer‟s mind.
Design/ Methodology and Approach: There ...
Service quality and customer satisfaction on study abroad consultancy center. The case study of istudent
(International University HCMC, Vietnam, 2010)
This research aims to achieve 3 main goals. Firstly, the study on service quality perceived by customers is conducted to measure the service quality of iStudent in previous times, as well as understanding the ...
Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products)
(International University HCMC, Vietnam, 2011)
Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products)
An investigation of factors influencing employee loyalty in small enterprises in Ho Chi Minh City
(International University - HCMC, 2016)
The aim of this research is to examine factors that can influence employee loyalty in
Ho Chi Minh City. Two hundred and ninety six employees from small and very small companies
in Ho Chi Minh City constituted the research’s ...
Revaluation of Nam Long investment cop.
(International University HCMC, Vietnam, 2010)
Today there are many attractive investment channels for the investors to choose, and real estate is one of them. However, to make a reasonable investment decision, analysis and valuation is a very essential ...
Which factors affect entrepreneurial intention of university students in Ho Chi Minh city?
(International University HCMC, Vietnam, 2014)
Entrepreneurship has taken the attention of both educators and policy makers
during the last decades. Increasing unemployment among the educated groups, especially
graduates of university education system in Vietnamese ...
Investigating relationship between Korean celebrity involvement and Vietnamese fans destination perception
(International University HCMC, Vietnam, 2014)
This study was conducted to exploring the influence of Korean stars to
Vietnamese fans travel destination decision making process. This thesis argues that
Korean celebrities can trigger the visiting Korea demand of Vietnamese ...