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Now showing items 211-220 of 1866
Reinforcing brand building the case of Anh Thao flower company Langbiang flowers
(International University HCMC, Vietnam, 2011)
The goal of this research is:
- To evaluate the current branding status of Langbiang Flowers
- To develop brand-building strategies, promote effective marketing communication plans for Langbiang Flowers.
- To make ...
The relationship between macroeconomic factors and stock market performance
(International University HCMC, Vietnam, 2014)
The relationship between stock market and macroeconomic variables has been
hypothesized in different countries with developed and developing stock markets.
However, the impacts of the macroeconomic variables on Vietnam ...
A study of customer satisfaction: The case of Phong Vu trading & service joint stock company
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research how service quality has affected customer satisfaction.
The Literature Review was conducted to provide the theoretical framework for the research model in this study ...
Ownership structures impact on firm performance across industries: A study in Vietnam
(International University HCMC, Vietnam, 2014)
This paper aims to identify the relationship of firms’ performance and
ownership structure and to identify the differences across industries. This study is
conducted on listed companies on both Hochiminh Stock Exchange ...
Sustainability reporting practice in Vietnam: Case study of Bao Viet Holdings and Vietnam dairy products joint stock company
(HCMC - International University, 2015)
The aim of this paper is to understand the sustainability reporting practices
in Vietnam by through the case of Baoviet Holdings and Vinamilk. Sustainability
information is acquired from annual reports from 2008 to 2011, ...
Marketing strategy of SAPUWA (Saigon pure water private factory)
(International University HCMC, Vietnam, 2012)
With current analysis of internal and external factors affect to company, the researcher has summarized strengths and weaknesses, opportunities and threats of the company. The thesis is to analysis the internal ...
"Made in China" impacts students ' purchasing decisions
(International University HCMC, Vietnam, 2011)
It is certainly true that the purpose of the study was to indicate how products made in China can possibly affect students’ purchasing decisions. In addition, the research also revealed differences between ...
A study on customer adoption intention of mobile shopping in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Recently, the era of mobile, digital marketing, and advanced technology
has been reflecting well and penetrating deep into human beings’ lifestyle. As the
world is becoming more hectic and contemporary day by day, every ...
A study on employee motivation factors: The case of big coffee Ltd.
(International University HCMC, Vietnam, 2011)
This research is conducted in order to develop a model measuring employee motivation factors of Big Coffee ltd, and study the impacts of the factors on employee motivations.
The research has been conducted ...
The relationship among capital structure, ownership structure and firm performance of listed companies on HCM stock exchange
(International University - HCMC, 2016)
This paper investigates the relationship among capital structure, ownership structure and firm performance in different industries of 164 non-financial listed companies on Ho Chi Minh Stock Exchange. The writer uses return ...