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Now showing items 241-250 of 1866
Studyng advertising's influences on the consumer decision making process : The case study of Vietnamobile
(International University HCMC, Vietnam, 2012)
Understanding the effect of advertising on consumer behavior is an interesting topic of most marketers in different industries. Moreover, the relationship between advertising and consumer decision making ...
Solutions to solve present problems and improve warehouse management in Dai An Phu pharmaceutical joint stock company
(International University HCMC, Vietnam, 2011)
Systematize the basic arguments, definitions as well as experiences, standards to evaluate the warehouse management, structure and the arranging equipments in the Dai An
Phu warehouse.
Basing on research about ...
Ownership structure and corporate governance - Evidence from listed firms in VietNam
(International University - HCMC, 2015)
Nowadays, there are many determinants affecting economy strongly. Amongst these, corporate governance is an interesting factor as it has succeeded in catching public attention by the importance for economic stability and ...
"Personal factors affecting consumer purchase decision towards men skin care products - A study in HCM city, Viet Nam"
(HCMC - International University, 2015)
This study examines in some depth the influences of skin’s health care, body
attraction, age and aging process, self-image, cognition of using men skin care
products to male customer decision making in purchasing skin care ...
Understanding the customers' responses to the product recall in Vietnam - Case of Apple Inc. : "A1300" iphone chargers recalled in Jun, 2014
(HCMC - International University, 2015)
In 2009, there were 465 voluntary product recalls involving 229.6 million
product unit according to The US Consumer Product Safety Commission (CPSC). In
Vietnam, there are a few cases happened but received much attention ...
Perception evaluation in using blackboard as online resources for IU students
(International University - HCMC, 2015)
As an effect of technology development in Viet Nam nowadays, technology has been widely applied on teaching and learning. According to e-learning systems and online resources, learning have become much easier to every ...
Which is more important to customers' intention to buy books online, perceived price or trust the case of Tiki.vn
(International University HCMC, Vietnam, 2014)
Sale through the Internet is gaining currency and becoming more and more competitive
with an ever-increasing number of online stores. Accordingly, E-vendors should
understand the purchase decision-calculus of their customers ...
Perception of quality & satisfaction: A survey on IU's students, employees and high school students
(International University HCMC, Vietnam, 2012)
The purpose of this study is to research on how IU brand name is perceived from high school students as well as current IU students and managers, staffs, and lecturers’ perspectives. , then ...
Linking young customer perception to preference of retail stores - An emprical assessment of the multi-attributes of three department store images in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
This study investigates how the multi-attributes of a department store in customer perception affect their preference. It applied the research model framework S-R of Thang &Tan (2003) for Vietnam context which studied the ...
Testing weak - form efficiency of Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2012)
The study of market efficiency is especially important in Vietnam for two main reasons. The first reason is that there seems to be very few researches about the
efficiency in the Vietnamese ...