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Now showing items 41-50 of 1866
An analysis of the determinants of interbank interest rates in Vietnam
(International University HCMC, Vietnam, 2012)
This thesis provided an outlook of the monetary policy and the interbank market in Vietnam, and then it analyzed the determinants of interbank interest rate. According to the theory, there are ...
Applying three var (value at risk) models in measuring market risk of stock portfolio - The case study of CN-30 stocks basket
(International University - HCMC, 2016)
Value at risk has become a widely used standard measure of market risk of portfolios if the adverse events in the market occur. Recently, proposed standard market risk-capital base framework based on VAR has been implemented ...
The application of bluprint and means-end theory in designing the self-baking service of Yum! Shop
(International University HCMC, Vietnam, 2011)
This study aims to create a business plan for Yum! Shop which provides a service of self- baking in HCMC. By combining means-end theory, laddering technique and blueprint,
the author is able to make the operation ...
An analysis of Vietnam's coffee export 2001-2010: Performance forecast and comparative advantage
(International University HCMC, Vietnam, 2012)
This thesis sought to overview the coffee industry in the world and analyzes the coffee export of Vietnam. The main objective of this study was to analyze the current performance of Vietnam’s coffee exports ...
Brand consumer relationship: A case of Levi's brand in Vietnam
(International University HCMC, Vietnam, 2011)
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have (Keller & Lehmann, ...
"Analyzing the quality of medium and long-term credit at TCB-Phan Xich Long branch"
(International University - HCMC, 2016)
This thesis main purpose is to focus on the quality of medium and long- term credit, of Vietnam Technological and Commercial Joint Stock Bank- Phan Xich Long Branch. The main issues of Phan Xich Long Branch are the sudden ...
Board composition and firm performance: Evidence in Ho Chi Minh Stock Exchange
(International University HCMC, Vietnam, 2014)
The study, which uses unbalanced panel data in analysis, is aiming at finding
the relationship between board composition and firm performance in Vietnam by
collecting all non-financial listed companies on Ho Chi Minh Stock ...
An assessment and analysis of customer satisfaction with service delivery of mobile telecommunication networks : A case study of Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
This research measures the effects of mobile telecommunication networks
users ‟s customer satisfaction in Ho Chi Minh city. Moreover, this research examines
the impact of the seven independent variables are tangible ...
Analysis of factors affecting consumers adoption on mobile banking services in Ho Chi Minh city
(2014)
This research is conducted in order to develop a model measuring
consumer adoption on Mobile banking services in Ho Chi Minh City, and some
recommendations to expand the market of it.
The research was conducted from February ...
Building brand loyalty through user engagement in online brand communities in social network sites - The case of Dove Vietnam
(International University - HCMC, 2016)
The appearance of social media tools has created several considerable changes to the
digital marketing and become one of the smart marketing strategies that most
businesses are chasing in order to be a part of actively ...