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The impacts of search engine optimization on customer's search attention and perception - An experimental research
(International University - HCMC, 2019)
Search engine optimization (SEO), an important part of the search engine marketing (SEM), has received lot of attention in many industries. However, it has rarely been examined from the customer’s viewpoint. The purpose ...
Key factors that affect apartment purchase intention of individuals in Ho Chi Minh city - The case of Vinhomes central park
(International University - HCMC, 2019)
This research considers the key factors that affect Vinhomes apartment purchase intention of individuals in Ho Chi Minh city. The data set collected 284 respondents from whom they strongly comprehend the information about ...
The impact of foreign ownership on dividend policy - Evidence from Vietnam
(International University - HCMC, 2019)
Following framework models by Yi-Chein Chiang, Bo-Song Lai (2015), this research is created to investigate the affect of foreign investors in Vietnam Stock Market on dividend payout policy in the period of 2009-2017. An ...
The hedging effectiveness of commodities using the multivariate garch models
(International University - HCMC, 2019)
The goal of this research project was to develop hedging strategies for the four commodities coffee, wheat, oil and gold using their spot and future prices. The prime purpose of a hedging strategy then is to find that ratio ...
Dividend policy effect on stock price of two sectors - Materials sector and industrials sector
(International University - HCMC, 2019)
This study will examine the relationship between dividend policy and stock price. Our goal is to know if the change in dividend policy affects stock prices and if so, how it affects. The sample that we will take is the ...
Ownership structure and cash flows as determinants of corporate dividend policy
(International University - HCMC, 2019)
This paper investigates the relationship of ownership structure and cash flow toward dividend policy, using a sample of 416 companies listed on Ho Chi Minh and Ha Noi Stock Exchange within 2018. The dividend policy is ...
Influences of trade and FDI on economic growth in Asean countries
(International University - HCMC, 2019)
“Foreign direct investment (FDI) and trade has been considered as important and irreplaceable factors in improving economic growth in many countries. Therefore, the impact of foreign direct investment and trade on making ...
Foreign investor sentiment and stock returns - Evidence from Ho Chi Minh stock exchange
(International University - HCMC, 2019)
My study does not only investigate the correlation amid investor sentiment and the returns of stock on Ho Chi Minh Stock Exchange but also investigates the relationship between foreign ownership and investor sentiment. All ...
The impacts of emotional advertising in purchase intention under beverage industry among generation y in Ho Chi Minh city
(International University - HCMC, 2019)
In modern world, marketer not only use advertising as a tool to boost consuming index of products, but also a productive support for them to communicate with their target customers by transferring their products’ messages. ...