Search
Now showing items 81-90 of 208
Whether facebook could be proposed as a support tool for learning english in the student community? - A case study of students in Vietnam national universities, HCM city
(International University - HCMC, 2019)
The purpose of this paper is to investigate the factors influencing the behavior of using Facebook as a support tool for learning English within the student community. A quantitative method was approached with 332 data ...
The influence of credibility and parasocial interaction on purchase intention of followers toward the products promoted by instagram bloggers - The case of changmakeup and OFELIA
(International University - HCMC, 2019)
This paper uses the theory of Expectation – Confirmation Theory with some modifications and adoption from other research to fit in the context of branded mobile apps. The objectives of this research are to examine the ...
Institutional investment horizons, information asymmetry and investment efficiency
(International University - HCMC, 2019)
Prior studies show that institutional investors help firms improve investment efficiency and that institutional investment horizons affect firms differently. However, prior studies have not examined the impact of institution ...
The impact of ownership structure on dividend policy - Evidence from Vietnam
(International University - HCMC, 2019)
Business analysis and valuation of Binh Minh plastic joint stock company
(International University - HCMC, 2019)
Business analysis and valuation of the firm is the most necessary way to estimate the realistic value of Binh Minh Plastic Joint Stock company by considering the performance of company in the past and at the present. Within ...
Factors affecting consumer buying behavior towards smartphone brand
(International University - HCMC, 2019)
Technological advancement has driven smartphone to be one of the most remarkable devices in the history of mobile phones. Currently, smartphones have become an integral part of everyday life, thus enabling conditions to ...
The impact of corporate social responsibility on organizational performance towards SMES
(International University - HCMC, 2019)
The present study focuses on examining the link of corporate social responsibility (CSR) between organizational performance (OP) based on stakeholders’ concept in the context of small and medium enterprises (SMEs) in Ho ...
The impact of brand image fit on Vietnamese young consumers' attitude towards co-branded product
(International University - HCMC, 2019)
Institution: School of Business, Ho Chi Minh International University
Authors: Vo Kieu Vy
Title: The Impact of Brand Image Fit on Vietnamese Young Consumers’ Attitude towards
Co-Branded Product: A Case Study Of Biti’s ...
Factors affecting customer's continuous usage intention in the food delivery apps
(International University - HCMC, 2019)
The increasing of people using the smartphone in Vietnam led to the development of mobile applications for various purposes including social networking, news, entertainment, transportation service and especially food ...
Factors affecting to talent retention of not-for-profit organization - Case study of aiesec in Ho Chi Minh city
(International University - HCMC, 2019)
Starting from the real problems which our organization is struggling, this research is a key to open the view to approach talent retention in AIESEC in Ho Chi Minh City. Throughout the research, it was realized that the ...