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Satisfaction and expectation of young generation's influence purchase intention depend on degree of their loyalty toward a local clothing brand in Ho Chi Minh city
(International University - HCMC, 2020)
The presence of local streetwear labels for the youth is growing exponentially
in Ho Chi Minh City's major urban special areas as of late. For any case, there really is no
research on this growing market field yet which ...
How leads to corporate brand equity in the view of Vietnamese consumers
(International University - HCMC, 2020)
The study is developed to examine the associations between perceived corporate citizenship, organization brand credibility, organization reputation and equity of business brand. From a sample of 369 general customers in ...