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Behavioral intentions towards ethnic cuisine restaurants - The impact of country-of-origin image and perceived authenticity
(International University - HCMC, 2020)
This study focuses o
n examining the relationship and identifying the significant role
of practical elements on the behavioral intentions towards ethnic cuisine restaurants,
specifically in the context of Thailand and ...
Perception of work environment affects employee performance in hotel settings - The case of millennials in Ho Chi Minh city
(International University - HCMC, 2020)
In recent years, luxury hotels and the lodging sector as a whole have witnessed the noticeable change in service provision strategy, especially their human resources. To get a deep grasp of their employees, there were tons ...
The impact of social capital on organizational performance and the mediating role of resource exchange and combination - The case of SMEs in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)
This study investigates how dimensions of social capital including number of intraorganizational
ties, trust and tie strength influence resource exchange and combination, how
resource exchange and combination then has ...
The factors of green marketing influencing repurchase intention in F&B industry - Case of the coffee house in HCM city
(International University - HCMC, 2020)
With the increasing of the population and increasing stickly of plastics wasted, the green marketing is not a new strategy for applying anymore. Therefore, the more people get in to know be a green life-style people with ...
The impact of financial leverage on stock returns of construction firms listed on Vietnam's stock market
(International University - HCMC, 2020)
The main objective of this study is to examine the influences of leverage on stock returns in Vietnam’s market. The sample used in this study consists of secondary data from 96 non-financial firms of construction industry ...
The influence of strategic orientation on Vietnamese SME performance mediated by social media orientation and managerial ties
(International University - HCMC, 2020)
Our study’s goal is to investigate how entrepreneur –oriented and market-oriented Enterprises in Viet Nam using three mediation factors such as social media, business community and government support to improve their ...
How youtube travel vloggers affect tourists' intention to visit destinations in Vietnam
(International University - HCMC, 2020)
With the exquisite landscapes, Vietnam tourism is well-known to the world by its natural charm and the hospitality of its citizens. In 2019, tourism sector is reaching its target of attracting nearly 20 million international ...
Factors affecting consumers' food waste behavior
(International University - HCMC, 2020)
Due to the fact that food waste takes place in every stage of the food supply chain, and the most value-added waste is at the consumption level. This research is aiming to examine food waste behavior of consumers in Ho Chi ...
Impact of corporate governance characteristics and financial ratios on dividend policy - The case of Vietnamese non-financial firms
(International University - HCMC, 2020)
One of the most contentious topics in modern corporate finance is dividend reform. In this research, the behavior of 57 non-financial firms in Vietnamese market from 2013-2019 is examined to analyze the firms’ financial ...
The factors of green marketing influencing repurchase intention in F&B industry - Case of the coffee house in HCM city
(International University - HCMC, 2020)
With the increasing of the population and increasing stickly of plastics wasted, the green marketing is not a new strategy for applying anymore. Therefore, the more people get in to know be a green life-style people with ...