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The impact of athlete celebrity endorsement of customer's attitude towards advertisment and attitude towards brand - Case study of LG oled TV's endorsement of Quang Hai in Ho Chi Minh, Vietnam
(International University - HCMC, 2019)
This study is attempted to identify the major factors of athlete celebrity endorsement that have an impact on customers’ attitude towards the advertisement and attitude towards the brand, in regard to the case of LG OLED ...