Search
Now showing items 1-8 of 8
The Determinants Of Online Shopping Of Young Customers For Fashion Product In Vietnam
(2022)
The purpose of this study was to explore the factors that impact customers'
purchase intent for fashion goods in Ho Chi Minh City, Vietnam through online. Research
model developed and used as the theoretical framework ...
Factors Effect On Customers' Online Shopping Cart Abandonment On E-Commerce Platform - A Study In Ho Chi Minh City
(2022)
People are increasingly turning to online shopping as a precaution against
the Covid-19 outbreak. In the context of online shopping platforms in Ho Chi Minh
City, Vietnam, the primary purpose of this paper is to investigate ...
How Social Media Influencers Affect Consumers' Purchase Intention On E-Commerce Platform: The Case Of Shopee In Vietnam
(2022)
With the increasing number of smartphone users, many people perceive social
media as a basic need by continuously checking on their phone every day. As a result, the
digital marketers began to consider social media ...
The Influences Of Interface Quality Of Mobile Shopping Apps On The Purchase Intention Of Customers: A Case Study Of Shopee In Ho Chi Minh City
(2022)
The recent years witnessed a dramatic increase in online purchases using mobile shopping apps. In this study, we aim to investigate the influences of aspects of interface quality of the mobile shopping app Shopee on the ...
The Analysis Of Perceived Risks Impacting Online Shopping Behavior - Case Study Of Ho Chi Minh City, Vietnam During And After Covid-19 Pandemic
(2022-06-06)
Today, with both negative and positive influences from the outbreak of the COVID-19 epidemic from the beginning of 2020, online shopping on e-commerce sites is gradually becoming more and more popular, especially to limit ...
Factors Affecting Consumers' Online Purchase Intention From Technological Perspective In Ho Chi Minh City: A Case Of Sendo
(2022)
With the fast growth of information and communication technology and
increased Internet penetration, the nature of a consumer's everyday activities has
shifted, and the majority of offline activities have shifted online. ...
Barriers Of Consumers' Mobile Shopping Adoption Intention: A Case Of Shopee In Ho Chi Minh City
(2023)
urpose: This study aimed to find out the relationship between the independent variables
(Usage Barrier, Value Barrier, Risk Barrier, Tradition Barrier, Image Barrier and Perceived
Cost Barrier) on dependent variable of ...
Factors Affecting Customers' Online Purchase Intention Via Zalopay
(2023)
Online shopping, considered among global phenomena, has been one of the most
common purchase methods in recent years. Fast and convenient transactions can explain
why it becomes an emerging trend for many consumers all ...